Clustertruck is an ingenious ghost kitchen-delivery-system that removes the middle man. That means no time wasted with your precious cargo. No outrageous third-party fees. And no soggy deliveries. The creative takes shots at the existing disappointing delivery services.
I created a motion language that translates this no bullshit message into animation. I wanted to get just as “in your face” with motion, as the language & design did with color and snark. Large scaling, smooth easing with a choppy low frame-rate, hand-built feel with a few effects sprinkled in for added drama. The system had to accommodate photography, illustration, and typography. It’s unified by a sense of character and showmanship.