When legalized cannabis came to Michigan, Lume was one of the first (and best) to hit the market. Our task was to come up with high-quality social content and generate buzz around each new store opening.
Because Lume is grown so rigorously, they are able to craft effects for each strain. From our photoshoot I animated motion into each image to bring to life elements such a smoke, sparkling crystals, bubbles, and plants for the effects: Recover, Dream, Unwind, Focus, and Move.
Bryan Judkins (Group CD), Scott King (CD), Gina Caratelli (Senior Art Director), Daniel Vuyovich (Senior Designer)