Pickleball is now the fastest growing sport in the world, one with competitive athletes of all ages. As the game gets younger, the leading paddle brand, Paddletek, needed to evolve to reach a new generation. The team revamped every aspect of the brand and took that all the way to 3d models of product, athlete campaign videos, and assets for all of their digital spaces.
Custom Color Video
To kick-off an industry first for paddles, this video introduced custom colors and name graphics for paddles. It still serves as an abstract demo to create hype on the website.
US Open 2021 Design + 3D
As the official sponsor of the US Open, Paddletek has an exclusive place at the event. Custom graphics for the paddles and athletes were created to celebrate the elite stage.
The Trevor Williams (Group CD), Daniel Vuyovich (Senior Designer), Jane Driver (Senior Writer), Rachel Regan (UI Design) & Christopher Weiper (Senior Developer), Paul Schreiber (Videography), Julia Breakey (Editor), Taylor Devault (Social Strategy)