When it comes to professional hanging products, from picture wire to swag hooks, OOK (fun to pronounce in low tones) are the best in the industry for reliable hardware products. Their online presence and assets lacked the expertise and personality they’ve invested over the years.
Visual Research + Development
Exploration ranged from a gravity-free studio simulations to “in-home” tights against the drywall, dramatically shooting with a long lens, capturing the size and detail of each product.
Product Photography
Across multiple online hardware retailers the photography needed to be made consistent. Using a bright studio set and realistic complex materials helped bring more authenticity to the assets.
Website Mockup
Unorganized to neat—the website takes customers and professionals through all they’ll need to complete a hanging project. Together with UI designer (Rachel Regan) we crafted unique ways to integrate video and subtle motion throughout the website.
Product Videos
A glimpse into the product videos created across the range of hardware. Each video is one long take, demonstrating the use and install of all 26 products.
The Trevor Williams (Group CD), Dan Shearin (ACD), Kyle Nordsiek (AD), Rachel Regan (UI Designer), Kait Wilbur (Writer).